
- Fornell, Claes
- Morgeson III, Forrest V.
- Hult, G. Tomas M.
The Reign of the Customer
- Customer-Centric Approaches to Improving Satisfaction
- Kartoniert,
- Springer, Berlin
- (2021)
With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and efficiency. Finally a source is available that will give retailers and companies in general the insight needed to enhance customer satisfaction while improving the overall shopping experience.
This book uses the world- ...
DETAILS
- The Reign of the Customer
- Customer-Centric Approaches to Improving Satisfaction
- Fornell, Claes, Morgeson III, Forrest V., Hult, G. Tomas M.
- Kartoniert, xiii, 211 S.
- XIII, 211 p. 20 illus.
- Sprache: Englisch
- 235 mm
- ISBN-13: 978-3-030-13564-5
- Titelnr.: 90448004
- Gewicht: 355 g
- Springer, Berlin (2021)
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