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With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and efficiency. Finally a source is available that will give retailers and companies in general the insight needed to enhance customer satisfaction while improving the overall shopping experience.
This book uses the world- ...

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DETAILS

  • The Reign of the Customer
  • Customer-Centric Approaches to Improving Satisfaction
  • Fornell, Claes, Morgeson III, Forrest V., Hult, G. Tomas M.
  • Kartoniert, xiii, 211 S.
  • XIII, 211 p. 20 illus.
  • Sprache: Englisch
  • 235 mm
  • ISBN-13: 978-3-030-13564-5
  • Titelnr.: 90448004
  • Gewicht: 355 g
  • Springer, Berlin (2021)
  • Herstelleradresse

    Springer Heidelberg

    Tiergartenstr. 17

    69121 - DE Heidelberg

    E-Mail: buchhandel-buch@springer.com

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