
- Fornell, Claes
- Morgeson, Forrest V.
- Hult, G. Tomas M.
The Reign of the Customer
- Customer-Centric Approaches to Improving Satisfaction
- Gebunden,
- Springer, Berlin
- (2020)
37,44 €
inkl. MwSt.
versandkostenfrei
Lieferbar in 15-25 Werktagen
With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and efficiency. Finally a source is available that will give retailers and companies in general the insight needed to enhance customer satisfaction while improving the overall shopping experience.
This book uses the world- ...
Weiterempfehlen:
DETAILS
- The Reign of the Customer
- Customer-Centric Approaches to Improving Satisfaction
- Fornell, Claes, Morgeson, Forrest V., Hult, G. Tomas M.
- Gebunden, xiii, 211 S.
- XIII, 211 p. 20 illus.
- Sprache: Englisch
- 235 mm
- ISBN-13: 978-3-030-13561-4
- Titelnr.: 75961052
- Gewicht: 530 g
- Springer, Berlin (2020)
Herstelleradresse
Springer Heidelberg
Tiergartenstr. 17
69121 - DE Heidelberg
E-Mail: buchhandel-buch@springer.com
Bewertungen (0)
Jetzt bewerten