Variety-Induced Complexity in Mass Customization

Mass customization: a business strategy that aims to fulfill individual customer requirements at prices that are sufficiently low to target a mass market. The resulting variety in mass customization is not for free and can have negative impacts on operational performance.In this book, Nizar Abdelkafi defines variety-induced complexity from the perspectives of the company, supply chain and customers. The author: - develops a sequence model and a key metrics system for the management of internal ...