
- Ahmed, Rizwan Raheem
Unethical Pharmaceutical Marketing Practices in Pakistan
- Kartoniert,
- LAP Lambert Academic Publishing
- (2014)
Unethical marketing practices have become an essential part of the pharmaceutical industry in Pakistan. However, the phenomenon of the unethical drug practices is common worldwide but its severity is deep rooted in developing countries. Unethical drug practices have two dimensions. One is drug related, and other is drug promotion related. Pharmaceutical industry spends a substantial portion of its budget on market research but do not carry out the research on unethical drug promotion practices. ...
DETAILS
- Unethical Pharmaceutical Marketing Practices in Pakistan
- Ahmed, Rizwan Raheem
- Kartoniert, 216 S.
- Sprache: Englisch
- 220 mm
- ISBN-13: 978-3-659-57460-3
- Titelnr.: 48077442
- Gewicht: 2000 g
- LAP Lambert Academic Publishing (2014)
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