
Understanding Luxury Fashion
- From Emotions to Brand Building
- Herausgegeben:Cantista, Isabel; Sádaba, Teresa
- Gebunden,
- Springer, Berlin
- (2019)
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Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoin ...
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DETAILS
- Understanding Luxury Fashion
- From Emotions to Brand Building
- Gebunden, xxiii, 284 S.
- XXIII, 284 p. 26 illus., 18 illus. in color.
- Sprache: Englisch
- 210 mm
- ISBN-13: 978-3-030-25653-1
- Titelnr.: 78847165
- Gewicht: 528 g
- Springer, Berlin (2019)
Herstelleradresse
Springer Heidelberg
Tiergartenstr. 17
69121 - DE Heidelberg
E-Mail: buchhandel-buch@springer.com
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