TikTok Boom

'It is rare for a business analysis to read like a thriller - this one does.' - Azeem Azhar, Exponential View

'Vital to understanding how [TikTok] works and the impact it's having.' - Damian Collins, UK politician

'TikTok Boom is a must-read for students, scholars, and policymakers.' - David Craig, Professor, USC Annenberg
In just a few years, TikTok has stormed ahead of its rivals to become the world's biggest app. Where did it come from and how did it overtake its rivals?< ...