The Medium is the Massage

More than 40 years after its initial publication in 1967, this piquant classic is being released once again in its original hardcover format in celebration of the McLuhan Centenary. The Medium is the Massage remains Marshall McLuhan's most popular book, perhaps as influential as Understanding Media. With every technological and social "advance", McLuhan's theories reveal how prescient his insights actually proved to be. McLuhan's proclamation that "the media work us over completely" becomes more ...