
- Dixon, Matthew
- Adamson, Brent
The Challenger Sale
- How to Take Control of the Customer Conversation
- Kartoniert,
- Penguin Books UK
- (2013)
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THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD
Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!
What's the secret to sales success?
If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide.
T ...
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DETAILS
- The Challenger Sale
- How to Take Control of the Customer Conversation
- Dixon, Matthew, Adamson, Brent
- Kartoniert, 240 S.
- Sprache: Englisch
- 234 mm
- ISBN-13: 978-0-670-92285-7
- Titelnr.: 51539682
- Gewicht: 324 g
- Penguin Books UK (2013)
- Penguin Random House UK
80 Strand
GB-WC2 R0RL London
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