
- Coombs, W. Timothy
- Harker, Jennifer L.
Strategic Sport Communication
- Traditional and Transmedia Strategies for a Global Sports Market
- Kartoniert,
- Taylor & Francis
- (2021)
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Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process-an integration of marketing communication, public relations, and advertising-can be applied to sports communication for individual athletes, teams, and leagues.
The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi ...
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DETAILS
- Strategic Sport Communication
- Traditional and Transmedia Strategies for a Global Sports Market
- Coombs, W. Timothy, Harker, Jennifer L.
- Kartoniert, 186 S.
- 10 SW-Abb., 10 SW-Zeichn., 9 Tabellen
- Sprache: Englisch
- 229 mm
- ISBN-13: 978-0-367-89872-4
- Titelnr.: 97829673
- Gewicht: 340 g
- Taylor & Francis (2021)
- Taylor & Francis Group Milton Park
2&4 Park Square
GB OX14 4RN Abingdon
gabriela.mauch@tandf.co.uk
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