Never Eat Shredded Wheat

Our memories are mysterious things. One moment we might remember a lengthy poem or the exact street address of a restaurant from our childhood. But the next moment we can struggle to recall where we've put our keys down or the name of the person we have just been introduced to. The human mind is not terribly good at remembering abstract data - but we can do it much more successfully if we create associations with more relatable bits of information, such as familiar people, places, colours, ...