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A fully revised and updated 8th edition of the highly renowned international bestseller

The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing.

Marketing Plans is designed as a tool and a user-friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is ...

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DETAILS

  • Marketing Plans
  • How to prepare them, how to profit from them
  • McDonald, Malcolm, Wilson, Hugh
  • Kartoniert, 640 S.
  • Sprache: Englisch
  • 246 mm
  • ISBN-13: 978-1-119-21713-8
  • Titelnr.: 59389452
  • Gewicht: 1522 g
  • Wiley & Sons (2016)
  • Wiley & Sons Ltd. European Distribution Centre
  • 1 Oldlands Way, Bognor Regis

    GB PO22 9NQ West Sussex

    trade@wiley.com

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