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  • Sun, Jingzhou
  • Personality Merchandising and the GDPR: An Insoluble Conflict?

  • Kartoniert,
  • Nomos
  • (2022)
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Upon almost identical conditions of application, the GDPR takes precedence over national legal regime for merchandising. It raises the research question: how would the GDPR regulate merchandising? And, whether the consequences are theoretically justified and practically reasonable? Unlike the GDPR, which is devised to enhance one's control over personal data by omitting its commercial value and limiting personal autonomy in private law, the German legal regime recognizes the pecuniary component ...

DETAILS

  • Personality Merchandising and the GDPR: An Insoluble Conflict?
  • Sun, Jingzhou
  • Kartoniert, 282 S.
  • Sprache: Englisch
  • 227.0 mm
  • ISBN-13: 978-3-7560-0302-0
  • Titelnr.: 96121045
  • Gewicht: 401 g
  • Nomos (2022)
  • Herstelleradresse

    Nomos Verlagsgesellschaft mbH & Co. KG

    Waldseestraße 3-5

    76530 Baden-Baden DE

    E-Mail: nomos@nomos.de

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