Modern men the world over are becoming increasingly fascinated with their image, spending more of their disposable income on beautification products and services. This book examines 'metrosexuality', highlighting the negotiation and construction of masculinities and sexualities in the twenty-first century.

Introduction 1. Metrosexual Masculinities through the Lens of Discursive Approaches 2. Mirror, Mirror on the Wall: Trends in Men's Image-conscious Practices 3. Body Image: I Can Work ...