Marketing for Hospitality and Tourism, Global Edition

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.





Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educ ...