
- Gassmann, Oliver
- Reepmeyer, Gerrit
- Zedtwitz, Max von
Leading Pharmaceutical Innovation
- Trends and Drivers for Growth in the Pharmaceutical Industry
- Gebunden,
- 2nd ed.,
- Springer, Berlin
- (2008)
53,49 €
inkl. MwSt.
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Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperatio ...
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DETAILS
- Leading Pharmaceutical Innovation
- Trends and Drivers for Growth in the Pharmaceutical Industry
- Gassmann, Oliver, Reepmeyer, Gerrit, Zedtwitz, Max von
- Gebunden, xvi, 186 S.
- XVI, 186 p. 47 illus.
- Sprache: Englisch
- 235 mm
- ISBN-13: 978-3-540-77635-2
- Titelnr.: 12586904
- Gewicht: 406 g
- Springer, Berlin (2008)
Herstelleradresse
Springer Heidelberg
Tiergartenstr. 17
69121 - DE Heidelberg
E-Mail: buchhandel-buch@springer.com
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