Electronic Commerce & Digital Markets / Location-based Services and Consumer Search on the Mobile Internet

The increasing diffusion of smartphones in the mass market enables more and more consumers to use the mobile internet. In addition, there is a continuing integration of location-based services (LBS) which provide context-aware information to consumers. This leads to a convergence of online and offline worlds. The usage of LBS delivers additional and more relevant information to consumers (e.g., about alternative offers). Particularly during the search process, information about product characte ...