The concept of using communites to foster sales of a
product or service is nothing new - but new
communication tools opened the door for better
targeting and therefore higher efficiency in this
form of marketing. The more emotions the product or
service marketed causes, the more a community reacts
to it. Holidays, or tourism in general, cause
without a doubt a variety of emotions - which
makes it predestinated for the usage of Community
Marketing. This book describes t ...