Apple's Secret Of Success, Traditional Marketing Vs. Cult Marketing

There is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later.
The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainst ...